Thursday, August 27, 2020

A Look into Edna St. Vincent Millay’s Poem

Edna St. Vincent Millay’s sonnet â€Å"What lips my lips have kissed† brings out a miserable tune that where a woman is lamenting all the sweethearts she had lost. The decision of this specific sonnet by Edna St. Vincent Millay could be advocated by the way that perusers can without much of a stretch identify with it since it discusses a widespread topic, which is love. In spite of the fact that it stinks of disappointment and forlornness, the artist viably effectively utilized tangible images and words to portray the past occasions that happened in her life. In the sonnet, the speaker gives herself a role as a â€Å"lonely tree†. One essayist, Epstein (2001) broadcasts that this sonnet is â€Å"a summarizing of [the author’s] love life to date, and an event to summon the exemplary topics of requiem, the tempus fugit and the ubi sunt† (p. 139): What lips my lips have kissed, and where, and why I have overlooked, and what arms have lain Under my head till morning . . . . . . . . . . . . . . . . . . . . . . Also, in my heart there blends a peaceful agony For unremembered chaps that not once more Will go to me at 12 PM with a cry. In this way in the winter stands the desolate tree, Nor comprehends what winged creatures have evaporated individually, However knows its branches more quiet than previously. It appears that the speaker in the sonnet is a maturing woman implied by the songless tree. To be sure, she is an exemplification of dejection and lament, one that we may be enticed to peruse as a model of deserted womanhood, pitiful and frail. Male want in the affection poems where the lady as a speaker consistently disguises female shortcoming and wistfulness; frequently importuning, and devoured by want. In any case, when a male darling talks, it would suggest â€Å"authority of misery and, maybe more significantly, with the authority of convention†. At the point when Millay takes on the appearance of a male artist taking on the appearance of a lovesick lady, the â€Å"sense of where genuineness meets motion and how authority adjusts itself to sexual orientation is confused† (Freedman, 1995, p. 113). In its structure, the sonnet is named a work that has a specific rhyming example: abbaabba cdedce. The sonnet utilizes similar sounding word usage and sound similarity. It is additionally rich in normally happening images, which all perusers can without much of a stretch interface. The sonnet starts with a one-sentence octave that presents the circumstance wherein the storyteller finds herselfâ€inside a house during the downpour, thinking back about her past and overlooked darlings. The modified sentence structure of the initial two lines nearly recommends an inquiry instead of an announcement: what number darlings were there? The similar sounding word usages in the primary line furthermore stress the dreariness of the narrator’s sexual experiences. Simultaneously, the ideal tense imply that this period of her life has been finished, and the body part imageries of lips, arms, and head infer her good ways from the experience. In the third line, Millay moves to the current state, where she depicts the recollections of her sweethearts (utilizing an apparition allegory) stimulated by the downpour, an image for agony and depression. These are the sweethearts that â€Å"tap and sigh†. The storyteller appears to be hinting that the darlings themselves are unimportant. For a similar explanation, â€Å"Millay picks an allegory that indicates anonymity and absence of welcome and reverberates with the particular time of the 12 PM hour†. The focal expression in this segment is â€Å"quiet pain,† a â€Å"almost-paradoxical expression proposing that the storyteller's misery is quieted or accepted† (Schurer, 2005). As implied by the progress ahead of tenses, Millay gives the perusers a slight look at things to come also: However, certainly, sheâ laments everything and she anticipates no closeness later on. At long last, the female storyteller appears not keen on the character of her sweethearts as in the memory of the feelings they permitted her to experience.â Despite the bitterness and lament, the storyteller introduced harmony or recovery as a â€Å"faint reverberation of the feeling of affection from her youth† (Schurer, 2005). Notwithstanding the desolate topics and images, we can feeling of uniformity in adoration; to the interest by ladies that they be permitted to enter the universe of experience and investigation in affection which men have since a long time ago possessed. Notwithstanding, Millay doesn't sound to be any women's activist to contend for that correspondence. She just makes it inconspicuous, shows it in this sonnet and transforms it into magnificence. Works Cited Epstein, Daniel Mark. What Lips My Lips Have Kissed: The Loves and Love Poems of Edna St. Vincent Millay. New York: Holt, 2001. Freedman, Diane P., ed. Millay at 100: A Critical Reappraisal. Carbondale, IL: Southern Illinois University Press, 1995. Schurer, Norbert. â€Å"Millay's what lips my lips have kissed, and where, and why†, The Explicator, 63.2 (Winter 2005): 94-97.

Saturday, August 22, 2020

Causes and Effects of Rapid Sinking

Question: Talk about the Causes and Effects of Rapid Sinking. Answer: Presentation: Titanic was the biggest boat at the hour of 1905-multi decade. It was 900 feet in length and weighted as 46000 tons (Division of the History of Technology, 2017). The boat was considered as the most grounded transport organized by White Star Lines and Titanic was considered as the boat which can't sink by any stretch of the imagination. Be that as it may, it had been sank in the year 1912 by a monstrous chunk of ice. The investigates has discovered that, Titanic has different material disappointments and configuration blemishes. The impact has harmed almost around 300 ft of frame of the boat and in under 3 hours the boat was sank and around 2200 travelers and group kicked the bucket in the episode. The looks into has discovered that, at the hour of crash, the fashioned iron bolts and the frame steel flopped because of a sensitive break. There was a kind of horrible disappointment in basic constituents and delicate break for the most part unfolds without prior plastic mutilation alongside high speeds (Gannon, 1995). Be that as it may, overabundance sway stacking, low temperature and abundance sulfur content additionally bases such break which was happened by the ice sheet. The microstructural assessment of steel of Titanic showed the acceptability of sensitive break in the frame of steel. Alongside the material defects, there were some structure imperfections, for example, water tight lodges in the lower fragment which can be considered as a factor of sinking. There was sixteen significant water tight compartments which may handily be wrapped off in the event that one piece of the body get punctured (Hill, 1996). Alongside that, the segments were considered as watertight, however they were quite watertight just, the upper zones were uncovered and alongside that the dividers were extended a couple of feet past the waterline. As an impact of the difficulty, the White Star Line improved the basic plan of the other two comparable sister boats of Titanic. The twofold bottoms were delayed up side the body and inclining parcels of the previously mentioned impermeable areas were raised (Bassett, 2012). Alongside the alteration in structure, a couple of security guidelines are developed to forestall such occurrences in future. The further delivery ventures included remote correspondence mechanical assembly to get meteorological forecasts and position checking. The episode of Titanic is considered as a disappointment for the organization White Star Line. References Bassett, V. (2012). Circumstances and end results of the Rapid Sinking of the Titanic. Undergrad engeneering audit, 11-1998. Division of the History of Technology. (2017). Recovered 15 April 2017, from Gannon, R. (1995). What truly sank the Titanic. Well known Science, 246(2), 49-55. Slope, S. (1996). The secret of the Titanic: an instance of weak crack?. Materials world, 4(6), 334-335. Stewart, J. PMBOK Guide.

Friday, August 21, 2020

5+ Awesome FREE eBooks Regarding Viral Marketing

5+ Awesome FREE eBooks Regarding Viral Marketing Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!5+ Awesome FREE eBooks Regarding Viral MarketingUpdated On 04/06/2018Author : Pradeep KumarTopic : ResourcesShort URL : CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogViral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet.Viral marketing is so named because of the tendency for messages to use hosts to spread themselves rapidly, like a biological virus. [via wiseGEEK]Last week, I downloaded several free eBooks and I came across some eBooks related to viral marketing, some provided vital points. Earlier we shared another free eBook for optimizing your WP Blog.Related : 15+ Free eBooks Of Seth Godin You Shouldn’t MissI prepared a small useful list of free eBooks regarding Viral Marketing. I provided some below. ??#1 Viral Marketing Wi th Blogs :Viral Copy: Trading Words for Traffic is your guide to creating content that gets attention. In this free 30-page report, you’ll learn:The Four Viral Marketing Content CategoriesEleven Strategies for Getting Link LoveWhy Headlines and Storytelling are CrucialThe Counter-Intuitive Rule of the InternetWhy Not All Traffic is WorthyHow to Avoid the Dark Side#2 The New Rules of Viral Marketing :The smart marketers profiled in The New Rules of Viral Marketing.How word-of-mouse spreads your ideas for free tell you exactly how they used viral marketing and provide advice in their own words. This book has been downloaded for more than 1 million times.#3 Viral Marketing Unleashed : Here’s Viral Marketing Unleashed‘s table of contents:Why and How Viral Marketing WorksWhat Works What DoesntThe Many Facets of Viral MarketingYour eBook is Your Viral SalesmanWhat an eBook Can Do for YoueBooks and Affiliate Programs#4 Link Attraction Factors: Getting Dugg and Going Viral : Once a link goes popular and is listed on Diggs homepage it is seen by many and perhaps even a majority of web geeks. Very often these readers have their own blogs, and if they like a story they may blog about it or link to it. This is why many webmasters yearn to be Dugg not for the first wave of traffic, which is often substantial but hard to retain, but for the viral wave of traffic and links that comes as a result.#5 Get Viral Get Visitors : The Table of Contents of Get Viral Get Visitors are :Understanding How Viral Marketing WorksThe Many Faces Of Viral MarketingGetting A Buzz GoingSome Ideas For Your Viral Marketing CampaignsGood Reason To Use Viral eBooks#6 How Will You Create a WORLD WIDE RAVE? This eBook actually describes the process involved in making a viral video. Table of Content includes :World Wide Rave The NameHow can we spread the idea of the book?Stories behind the photo and video clipsWorld Wide Rave Original MusicVideo Production#7 Unleashing the Ideavirus :V iral marketing is a special case of an ideavirus. Viral marketing is an ideavirus in which the carrier of the virus IS the product.When you are able to devise a brand-new Internet business plan for a product that’s useful and also embodies viral marketing growing from nothing to a million users in a month and making you rich along the way.Other Useful Related Blog Posts : 10+ Resources To Sell Your EbooksHow To Write An eBook To Sell For Profit3 Effective Marketing Tips For BloggersREAD5+ Useful BlackBerry Applications For Bloggers [Apps]Do check all the free awesome eBooks reports, meanwhile if you know any other free good eBook, kindly share them in the community.

Monday, May 25, 2020

The Reflection Of The Raman Essay - 950 Words

Though she gives birth to her daughter Roohi, she never remained satisfied. When she was pregnant for the first time, she was happy because she was the center of attraction, love and care by all family members. When she gave birth to the baby boy, â€Å"Her son had inherited her looks and color, a further source of gratification.† (Kapur 16) However, things changed when she gives birth to her daughter. She was not prepared mentally and physically. Besides, â€Å"Roohi, her daughter is a carbon copy of her father† (Kapur 18). She never finds herself affectionate towards Roohi as she does to Arjun. Raman is portrayed as loving and caring husband but due to his work, he could not give time to his family. Raman loves Shagun at extent but her desire of independence and escape from Raman takes her away from her children. Although Shagun proved herself as ideal wife to husband, mother to her son and daughter -in-law for her in-laws, however, in course of time, her priorities became changed and she becomes conscious about self-satisfaction. She wanted something special and exciting in her life. She finds her married life with Raman is too boring to bear, without having any charm in it. With the storm of the globalization and economic liberalization, Shagun’s life takes a drastic turn. She wants adventure in her life. The constant urge for luxurious life makes her life miserable. In the Modern era of globalization and liberalization, a smell of individual identity spread in Shagun that leadsShow MoreRelatedNannocrystalline Zno Film Analysis1428 Words   |  6 Pageswith nanocrystallinity. It was observed that the peak intensities gradually increased from triple ‘figure 2(c)’ to five layers ‘figure 2(d)’ deposited ZnO thin film and hence confirmed high crystalline nature of as-prepared films. The strongest reflection along (101) compared to (002), (102), and (103) peaks, indicating a texture effect in accordance with the standard JCPDS profile ZnO (card # 80-0075). Average crystallite size of ZnO was determined by using the Scherrer’s equation (Parra and FoziaRead MoreA Study Of Non Invasive Measurement Techniques913 Words   |  4 PagesGlucose concentration could be estimated by variations of light intensity both transmitted through a glucose containing tissue and reflected by the tissue itself Advantage: High accuracy. Measuring signal has high energy compared with MIR spectroscopy. Raman spectroscopy: It is based on the use of a laser light to induce oscillation and rotation in molecules consequent emission of scattered light influenced by this molecule vibration, which depends on the concentration of the glucose molecule. Advantage:Read MoreCharacteristics Of Diamond Coatings716 Words   |  3 Pagesdeposition method. 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Petry, Edgardo Garcia, Paulo A.Z. Suarez, Joel C. Rubim âˆâ€" Laborat ´ rio de Materiais e Combust ´veis (LMC), Instituto de Qu ´mica da Universidade de Brasilia, C.P. 04478, 70904-970 Bras ´lia, DF, Brazil o Ä ± Ä ± Ä ± Received 10 January 2005; received in revisedRead MoreSynthesis Of Conventional L Aminoacids Capped Zns946 Words   |  4 PagesEchelle optics system and segmented array charge coupled device (SCD) detector. For the surface characterization of the nanocrystals, FTIR spectra were obtained using a Perkin Elmer spectrophotometer equipped with an attenuated total reflection (ATR) unit. FT-Raman spectra were recorded using a Bruker FRA106/s spectrophotometer at a resolution of 1 cm-1. The surface charges and the degree of aggregation of the nanoparticles were measured by a hydrodynamic light scattering method using an ELS-8000Read MoreLiberal Nature of Indian State1308 Words   |  6 Pagestalks about the state becoming the utmost power. 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Thursday, May 14, 2020

Business Accounting - 1117 Words

May 14, 2012 [ EXECUTIVE DIPLOMA] EXECUTIVE DIPLOMA IN BUSINESS MANAGEMENT Awarded by the Asia e University Assignment [Business Accounting] Submission due date : 23rd June 2012 by or before 5.30pm 1 May 14, 2012 [ EXECUTIVE DIPLOMA] Assignment Question Scenario You have been recruited to help your uncle’s family to set up and run a supermarket called ‘BeliMurah Mart’ in Petaling Jaya. In the past, they had set up and managed smaller scale businesses, but have mixed up their finances that resulted in some losses. Since you have the knowledge of accounting, they would like to seek your guidance to understand some financial aspects that will help them build the new business into a successful†¦show more content†¦Describe the purpose and use of the Income Statement and Balance Sheet. Explain how gross profit and net profits are calculated. (15 Marks) Task 7 On 1 April 2009 a business purchased a machine costing RM 112,000. The machine can be used for a total of 20,000 hours over an estimated life of 48 months. At the end of that time the machine is expected to have a trade-in value of RM 12,000. The financial year of the business ends on 31 December each year. It is expected that the machine will be used for: 4,000 hours during the financial year ending 31 December 2009 5,000 hours during the financial year ending 31 December 2010 5,000 hours during the financial year ending 31 December 2011 5,000 hours during the financial year ending 31 December 2012 1,000 hours during the financial year ending 31 December 2013 Required: (a) Calculate the annual depreciation charges on the machine on each of the following bases for each of the financial years ending on 31 December 2009, 2010, 2011, 2012 and 2013: (i) the straight line method applied on a month for month basis, (ii) the diminishing balance method at 40% per annum applied on a fu ll year basis, and (iii)the units of output method. (b) Suppose that during the financial year ended 31 December 2010 the machine was used for only 1,500 hours before being sold for RM 80,000 on June. Assuming that the business has chosen to apply theShow MoreRelatedAccounting Is The Language Of Business1286 Words   |  6 PagesAccounting is a major that teaches the language of business, it opens doors to the business world all over the globe, the possibilities with a accounting major is endless in the business field. Whether you want to run your own business or become a certified public accountant majoring in accounting gives you the establishment. A major plus in having a career in business is the flexibility it offers. Many businessmen can make their own hours and handle their business at the comfort of their own homeRead MoreAccounting Software For A Business Essay1257 Words   |  6 PagesIndividual Assignment Name: Altaf Gohar Roll no: EAB2389 Accounting Software/Packages used in Australia Accounting  is referred as an art of collecting, classifying, and manipulating financial data for organizations and individuals.  It  is also used to determine financial stability or financial health of organizations. Accounting is the language of business and figures and is widely used as a means of communication for financial world, without it businesses cannot survive. It is important becauseRead MoreBusiness Environment : The World Of Accounting1227 Words   |  5 Pages=The Business Environment= Before we can dive into the world of accounting, we first need to understand the world of business. A business is a formal economic entity that essentially provides goods and services for money. 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There are establishedRead MoreBusiness Accounting1359 Words   |  6 PagesUnit 5 Business Accounting P5 Introduction In this assignment I will be using the profit and loss accounts and balance sheet for SIGNature s business to work out the Profitability, Liquidity and Efficiency Ratios. Profitability Gross profit Percentage sales Gross Profit Sales Turnover Ãâ€"100 244200 444000 Ãâ€"100=53% Net Profit Percentage Net ProfitSales turnoverÃâ€"100 73960444000Ãâ€"100=16.66% Return on Capital Employed (ROCE) Net Profit before interest and taxCapital EmployedÃâ€"100 73960149160Ãâ€"100=49Read MoreRelationship Between Business And Finance And Accounting779 Words   |  4 PagesIn the world-at-large, Finance and Accounting are often erroneously linked together. As if to say, they are one-and-the-same – a sort of a misnomer, you can say. In conversations concerning both disciplines, the colloquial marriage of both business sectors is as common place as light is to the day. 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Wednesday, May 6, 2020

History Is The Base Of The Future - 948 Words

History is the base of the future. History is the whole series of past events connected with someone or something in the future. History is a narration of the events which have happened among mankind, including an account of the rise and fall of nations, as well as of other great changes which have affected the political and social condition of the human race (John J. Anderson 1876). Events become history when it travels the certain time interval and makes connections in the future. History is the study of the past and the study of the ancient and the recent human past through material remains is known as archeology. Archaeology offers a unique perspective on human history and culture that has contributed greatly to our understanding of both the ancient and the recent past. Archaeology helps us understand not only where and when people lived on the earth, but also why and how they have lived, examining the changes and causes of changes that have occurred in human cultures over time, seeking patterns and explanations of patterns to explain everything from how and when people first came to inhabit the Americas, to the origins of agriculture and complex societies (â€Å"Society for American Archaeology†). Archeology include study of human artifacts which were made in the past and buried or thrown away in the present day: everything made by human beings- from simple tools to complex machines. Archeology is the study of history using the past material remaining in the present age.Show MoreRelatedThe Hudson Bay Company1554 Words   |  7 Pagesbefore Canada became a country (Our History). Despi te the success of the Hudson Bay Company, French and American interests did not back them (Our History). The main operations of the HBC was centred on trading with the Natives (Our History). The Natives brought furs to the forts and posts of the Hudson Bay Company, located around the shores of James and Hudson Bays, to barter for manufactured goods like knives, kettles, beads, needles, and blankets (Our History). These posts and forts along theRead MoreHistory of Softball1135 Words   |  5 PagesHistory of Softball Many people assume that softball came about from baseball, the sport’s first game actually came about because of a football game. The history of softball dates back to Thanksgiving Day of 1887 when several alumni sat in the Chicago, IL Farragut Boat Club anxiously awaiting the outcome of the Yale vs. Harvard football game. When Yale was announced as winner, a Yale alumnus playfully threw a boxing glove at a Harvard supporter. The Harvard fan swung at the balled-up glove withRead MoreThe Importance of Knowledge1241 Words   |  5 Pagestherefore knowledge. This is why it is important to understand how one comes to learn or interpret knowledge as it may affect future knowledge in a certain field such as history or the natural sciences. In order to understand this, it is necessary for one to learn how a person comes to understand knowledge regarding history and the natural sciences by using language and emotion. History play a major role in a person’s life as it shapes their current actions which then in turn shapes their feelings. ThisRead MoreDucati : A Small Company Manufacturing Electrical Components For Radios Essay1391 Words   |  6 Pagesproduct lines to this day. Much of their niche success has drawn on notions of high performance, emotional response, nostalgia, and style. There have been ups and downs in Ducati’s history, but this analysis will focus on the â€Å"Turnaround† period from 1996 to 2001 and their possible strategic options for the future. 1 - Innovation Value Chain In 1996, Federico Minoli was hired as Ducati’s new CEO. He spared no time in replacing the incumbent top-tier management, but he left the rest of the companyRead MoreBaseball, Baseball And Softball1112 Words   |  5 Pagesmany areas of the game. It insists, â€Å"Softball is often referred to baseball for girls, with a larger ball and aa smaller diamond† (History of Softball). Even though there may be some truth about that statement, it doesn’t mean that’s the only difference between the two. When it comes down to it, both sports have specific field requirements, equipment, rules and future occupations. Baseball has special field requirements for the different levels of baseball. The general levels of baseball includeRead MoreProject Retrospective : A Powerful Tool For Organizational Learning And Future Projects1492 Words   |  6 Pageslearning and future projects. Project retrospective is done to take some fruitful decisions for improving the future project. The success of an organization is directly linked with the practice of conducting post delivery review after the completion of the project. Evidence based timeline retrospective (EBTR) method is the best way to improve the future projects. Subjective opinion and biased memories can lead to wrong conclusions which in turn make wrong decision in meeting for the future projects.Read MoreNorth Asia And The United Nations1540 Words   |  7 Pagesscale. In order to analyze the issue and propose a plan of action as a solution it is essential to first get an understanding of the history of how militarization has affected each of t hese countries’ economy, culture, and global image. It is critical that East Asia and the United Nations place more of an emphasis on diplomatic relations and less on militarization. History proves that the only thing increased militarization does is create a false sense of security. Before dissecting each of the keyRead MoreFuture of the Juvenile Justice System1280 Words   |  6 PagesFuture of the Juvenile Justice System The future of the juvenile justice system is uncertain. There is a struggle to try a find a way to serve the needs of the juvenile delinquents and issue them a punishment for violating the law. In order to improve the direction of the juvenile justice system, recommendations are needed regarding community involvement, law enforcement, courts, corrections, and the private sector. These recommendations address issues that the system is currently facing and offersRead MoreThe Between Eastern And Western Europe1191 Words   |  5 PagesA Divided Continent The European continent is an interesting case study of the divided between Eastern and Western Europe. The divided is an older issue rooted in historical events in modern European history. History allows understanding of what drives the divided in Europe into the contemporary times. Eastern Europe has specific regional issues that divide it from Western Europe. The most important are the weak governments and economics. The lack of strength in government allowed for the rise ofRead MoreThe Divide Between Eastern And Western Europe1210 Words   |  5 PagesThe European continent is an interesting case study of the divide between Eastern and Western Europe. The divide is an older issue rooted in historical events in modern European history. History allows for understanding of what drives the divide in Europe into contemporary times. Eastern Europe has specific regional issues that divide it from Western Europe. The most important are the weak governments and economies. The lack of str ength in government allowed for the rise of empires to take over the

Tuesday, May 5, 2020

External Reporting Issues Accounting Process

Question: Discuss about theExternal Reporting Issuesfor Accounting Process. Answer: Introduction There are various aspects of the accounting process that need to be taken into consideration while making the balance sheet of a company. Without the presence of these facts, the financial reports of the companies will be affected. These issues should be treated carefully so that the financial statement of a company reflects the true picture. The two most important issues are the application of materiality principles and the high ethical standards which have a great impact on the annual reports of companies[1]. This report is about the examination of the annual report of Blackmores. It is an Australian company which produces health products which help to keep people healthy. The primary aim of the study is to ascertain the role of materiality principles in the financial statement of the company i.e. whether the presence of materiality principles makes the financial report clear to all. At last based on the total report, a conclusion has been drawn. Materiality Report There are several rules and regulations that govern the annual report of the company. The annual report is formulated based on the appropriate rules and regulation of the companies act. The company has the approval of Audit and Risk Committee to prepare the report. The example of some of the rules is People and Risk Committee Charter, Code of Conduct, Continuous Disclosure Policy, Share Trading Policy, Diversity Policy, Sustainability Policy, Board Charter, etc. The annual report is based on these policies[2]. Materiality refers to the policy of disclosing all the important facts relating to a companys financial report irrespective of how small the fact is. According to materiality concept, small facts can be ignored if they do not make an impact on the financial report. But if the absence of that small fact affects the net profit of the company, then the fact must be taken into consideration and must be disclosed to the organizational people[3]. Blackmores Ltd. follows the materiality principles as per the Accounting Standard AASB 2015-3. According to this act, companies need to disclose all the small facts about the financial report. Concerning Blackmores, this company has also disclosed all small material facts about the annual report to the shareholders, investors and all the people of the organization. This process works as a motivation to the stakeholders and the investors as it creates clarity in the process and helps to make a strong relationship between the company and the shareholders. Examination of Accounts Materiality policy demands to disclose all facts which affect the financial report of companies irrespective of how small the facts are. Application of materiality policy creates clarity in the total process[4]. It is quite natural to make mistakes or make misstatements while preparing an annual report of companies. As no one is perfect in the universe, it is natural that there could be an omission of material facts in the annual report of the company. But the matter of concern is whether the mistake is intentional or unintentional. There are instances where the accountants manipulate the annual statement to create a fake image so that the report can attract the attention of the investors. However, most of the companies in the world prepare the annual reports by true material facts and become successful in attracting the investors[5]. Yes, it is very much possible to meet the twin obligations while preparing the annual report of the company. Ethical standard refers to maintain ethics in the work i.e. principles that help to create trust and fairness in the workplace[6]. On the other hand, materiality obligation means to disclose all qualitative and quantitative facts in the annual report that can affect the annual profit of companies[7]. Referring the annual report of Blackmores, it can be seen that the report is based on ethical standards and has disclosed all necessary material facts. Hence it is concluded that it is possible to maintain ethics and materiality principles in the annual report. Service of an Annual Report An annual report is prepared for various reasons. The primary reason is that it will create a good image of the company to the investors or stakeholders. They are the users of the annual report and based on that report they will decide whether they will invest in that company or not[8]. On the other hand, the persons or the group of persons who creates the annual report are the accountants and they are the preparers of the report. Both the preparers and the users have their interest in the annual report. As the annual report of Blackmores is a perfect one, it serves the interest of both the users and the preparers. The users get the desired information from the report and the preparers get praises for preparing a fair and perfect annual report[9]. Application of materiality principles makes an annual report more convenience to the users of that report. As the presence of materiality principles demands to disclose all the financial facts to in the report, it becomes a very helpful tool for decision making to the investors and the stakeholders[10]. GPFR stands for General Purpose Financial Report. The annual report of Blackmores is a GPFR which satisfies the needs of the users and it also has the application of the materiality principles[11]. Thus, the annual report of Blackmores is a fair report to the perspective of both users preparers and it helps to the decision making process of the users. Application of Materiality Ethics Materiality principles and ethical practices are like the two sides of the same coin. At the time of the application of materiality principles, an accountant must be ethical as disclosure of all financial qualitative and quantitative facts needs the fare practice of accountancy. And the fair practice leads to ethical practice. Hence, both materiality and ethics are interconnected as well as interrelated. At the time of preparing an annual report of a company, the accountants face some specific problems. If a company is determined to show the true image of the financial position irrespective of how good or bad the report will be, then the process of making an annual report will not be a tough job to the accountants. In that case, the accountants have every right to be ethical and can apply the materiality principles[12]. However, sometimes it is not possible for the companies to disclose all material financial facts in the annual report due to many reasons. At that time, it is a very tough job for the accountants as they are not able to maintain the materiality principles in the report. And as a result, the ethics is not maintained by them. Sometimes, due to loss of important data, the materiality principles cant be applied[13]. Conclusion From the above study, it can be concluded that in the preparation of an annual report, the presence of materiality principles and ethics must be needed. An annual report containing these two factors is a fair true one and satisfies the needs of both the users and the preparers of that report. In his report, the annual report of Blackmores has been taken into consideration. After the examination of various accounts of Blackmores, it has been seen that the company has well maintained the materiality principles as well as ethics at the same time while preparing the annual report. It can also be concluded that it is very much possible to maintain the twin obligations of high ethical standards and materiality principles in the annual report, and Blackmores is the perfect example of it. Bibliography Carey, Peter and George Tanewski, 'The Provision of Business Advice to SMEs by External Accountants' (2016) 31Managerial Auditing Journal290. Carey, Peter, Brad Potter and George Tanewski, 'Application of the Reporting Entity Concept in Australia' (2014) 50Abacus460. Cherry, Michael, 'Accounting for Trust: A Conceptual Model for the Determinants of Trust in the Australian Public Accountant SME Client Relationship' (2016) 10Australasian Accounting, Business and Finance Journal3. 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